Matt BrittonFounder & CEO powering AI-driven consumer insights

People are the New Networks By Matt Britton (Keynote Speaker)

Name: People are the New Networks By Matt Britton (Keynote Speaker)
Uploaded: 2018-10-17T21:33:47Z
Channel: Matt Britton
Description: Matt Britton argues that celebrities like Kevin Durant now function as networks themselves, reaching tens of millions directly. Brands partner with…

17 Oct 2018

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Matt Britton argues that celebrities like Kevin Durant now function as networks themselves, reaching tens of millions directly. Brands partner with individual stars instead of traditional media companies. These superstars know their power and use it to diversify into media and other ventures.

How do you see more people outside the traditional business world getting involved? People are the new networks, right? So if you want to get a message out right now to tens of millions of people, you wouldn't call Viacom or News Corp. You would call the Kevin Durant of the world and have them post it. Because they have such a large audience, these superstars have such power, and they realize their power, and they are leveraging it. I mean, Kevin. Kevin Durant has just a right to be successful in the media world as you or I do. Just because he's good at basketball shouldn't preclude him from doing so. I think now they actually have much more opportunity to spread their wings. And I think you're seeing athletes and actors and people in all different walks of life who have basically been able to build prominence, come in and diversify what they're doing.