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Prediction: Tech Companies Will Get Into Original Content By Matt Britton Millennial Speaker

Name: Prediction: Tech Companies Will Get Into Original Content By Matt Britton Millennial Speaker
Uploaded: 2018-10-17T03:27:39Z
Channel: Matt Britton
Description: Sam argues that as digital platforms gain ground against traditional TV, advertisers will shift massive budgets away from broadcast networks. Right now…

17 Oct 2018

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Sam argues that as digital platforms gain ground against traditional TV, advertisers will shift massive budgets away from broadcast networks. Right now most ad spend goes to TV upfronts, with digital getting scraps. If the web wins, tech companies will need original content to compete for those dollars.

What happens to all the deals on the table? Right. Well, right now, the way the advertising industry works is a major portion of all advertising spend goes to the big TV networks, NBC, abc, fox, CBS during the upfronts. And then after that, there's a much smaller pie that first goes to traditional digital, which is display and search, and the very small amounts going to mobile right now. But if there's a convergence, if the television dollars no longer go to traditional television but go to the Web companies, well, then the entire notion of the upfront might change. And recently in New York there was something called the new fronts, which is basically digital companies coming in saying we deserve our piece of the pie. So if that convergence ever happens, if the TV and the computer ever become one, then the entire way that advertisers look at spending, the massive parts of their budget could shift. SAM.