Matt BrittonFounder & CEO powering AI-driven consumer insights

Retail Stores Will Become Showrooms

Name: Retail Stores Will Become Showrooms
Uploaded: 2018-10-17T22:06:49Z
Channel: Matt Britton
Description: Short monologue arguing that traditional large retail dealerships/complexes will give way to smaller, experience-focused showrooms. The speaker cites…

17 Oct 2018

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Short monologue arguing that traditional large retail dealerships/complexes will give way to smaller, experience-focused showrooms. The speaker cites Tesla (small metropolitan showrooms with a single car on display and online fulfillment) and Warby Parker (emerging eyewear brand using ~2,000 sq ft showrooms) as exemplars of this showroom model, and claims simplicity and ease will drive this shift.

Questions this video answers

2,500 square feet

2,000 square feet

Stores are going to become showrooms. Look at Tesla. Tesla doesn't have these huge dealerships in the suburbs where you have big parking lots like you have, like Ford has and what GM has and what Chrysler has. They have tiny little 2,500 square foot showrooms in major metropolitan areas where consumers can come if they want to buy a car, which most of them don't want to anymore, but if they did, they actually see one. There's one car on display and there's people that are getting their information and shipping the car to them. It's a showroom model. Warby Parker, who I'm going to talk about a little bit later, which is an emerging eyewear brand, is taking on Luxottica. They have a 2,000 square foot showroom model where there's the same products on both sides of the aisle. Simplicity, ease and a showroom model. That's the future of retail because having a huge retail complex isn't going to work anymore.