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RUN DMC Collaboration with Adidas (Conversation w/ Matt Britton & Rev Run) social media marketing

Name: RUN DMC Collaboration with Adidas (Conversation w/ Matt Britton & Rev Run) social media marketing
Uploaded: 2018-10-17T03:12:54Z
Channel: Matt Britton
Description: This YouTube conversation (Matt Britton with Rev Run) discusses how early artist-brand relationships—specifically Run DMC and Adidas—shifted from simple…

17 Oct 2018

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This YouTube conversation (Matt Britton with Rev Run) discusses how early artist-brand relationships—specifically Run DMC and Adidas—shifted from simple endorsements to true collaborations that influenced product design and mainstream sneaker culture. Rev Run recounts that they wore and popularized Adidas sneakers, helping the brand reach new audiences and producing lasting cultural recognition.

What's interesting is that quickly turned a relationship from an endorsement to a true collaboration, which.
Is, yes, what.
We see in modern day. We'll get into a little bit later with Diddy and Sarah.
Oh, yeah.
Or Dre and Beats. I mean, this was sort of the early time where you're actually building product with Adidas based on your taste and bringing out to your audience.
Yeah. But, you know, they made these sneakers, and we fell in love with these, and so I got to give Adidas a lot of props for that. It's not like we designed these. We wore them. We loved them. We're from the streets, and people that didn't wear them and didn't know fell in love with them also. And to this day, I'm walking past kids in the airport, and, you know, they just walk right past me with the Run DMC shirt on and the sneakers, and they don't say. They don't say shit. Just like, no.
Respect, man.
No, but they don't know it's me. A lot of them do. I'm not trying to diss myself. I get a lot of love, because when run's house came, I. Lot of kids know me, but I. I'll run past a bunch of kids and running past me in Adidas, and I know, like, you wouldn't be wearing those, dude, if we didn't put these on our feet.