Matt BrittonFounder & CEO powering AI-driven consumer insights

Selling to Gen Z and Millennials

Name: Selling to Gen Z and Millennials
Uploaded: 2018-10-17T21:42:31Z
Channel: Matt Britton
Description: Speaker argues that brands who ignore millennials in favor of Gen Z are making a mistake because millennials (here defined as ages 21–37) now hold…

17 Oct 2018

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Speaker argues that brands who ignore millennials in favor of Gen Z are making a mistake because millennials (here defined as ages 21–37) now hold significant purchasing and corporate decision-making power. Brands that continue to sell to a Gen X archetype risk losing relevance, while those that align with millennials’ brand preferences can gain opportunity.

A lot of brands now are mistakenly thinking, well, I don't need to worry about millennials anymore. It's all about Gen Z. But that's actually a big mistake, because now millennials, as you put it, are now 21 to 37 years old. So now they're creeping up into an age where the millennials are the CEO or CFOs of the household, the CFOs or CMOs of of large corporations. And when you think about their buying power now, and their importance in gravitas, especially in business decision making, it's incredibly important. And a lot of brands now are struggling because they are selling to a Gen X archetype of a person, when these new decision makers are really Gen Y, and they think differently. And the brands that they grew up thinking about are the brands they want to buy from now. And that becomes both a challenge and an opportunity for so many companies.