Matt BrittonFounder & CEO powering AI-driven consumer insights

Software Company vs Ad Agency

Name: Software Company vs Ad Agency
Uploaded: 2018-10-17T21:46:45Z
Channel: Matt Britton
Description: Short excerpt from a YouTube conversation contrasting working in software companies vs. advertising agencies. Speaker prefers software companies because…

17 Oct 2018

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Short excerpt from a YouTube conversation contrasting working in software companies vs. advertising agencies. Speaker prefers software companies because established product-market fit creates a meritocratic environment judged by product value, while ad-agency work can be unstable—client revenue can fall sharply due to personnel changes (e.g., a new CMO) despite strong past performance.

How has it been different? Has it been, has it been tough to kind of like make the transition and without necessarily having to choose favorites? Like, how do you feel in.
I'll definitely choose.
A favorite by far.
Being on the software side, I like so much more. We have a great product that is a product market fit that works well, that companies find value in. So it's easy for me to say now that it's much better to be a software company because many people that run the software company don't have that luxury. They never get to a point where they have product market fit. But once you have product market fit, it's truly a meritocracy. Meaning I'm not being judged on anything but how good is my product and how good it meets their needs. Where my largest client on the agency side, we're doing an eight figure revenue sum every year and then the CMO leaves and the new CMO comes in and the next year we do 5 million in revenue and then next year we're completely out. And I put my heart and soul into a business and to no fault of mine, just because a new CMO comes in, the business evaporates. That's not a meritocracy.