Matt BrittonFounder & CEO powering AI-driven consumer insights

The end of the "extras" on movies sets and in business

Name: The end of the "extras" on movies sets and in business
Uploaded: 2025-04-11T17:05:40Z
Channel: Matt Britton
Description: Speaker argues that AI will enable individuals with valuable personal brands and IP to 'clone' themselves—dramatically expanding their presence and…

11 Apr 2025

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Speaker argues that AI will enable individuals with valuable personal brands and IP to 'clone' themselves—dramatically expanding their presence and productivity (e.g., actors can appear in far more projects). The technology is rapidly improving and will concentrate value among the top-tier (the 0.01% or 0.001% in Hollywood).

It's about the brand. If you are a individual that has power, if you have IP value as an individual, what AI is going to unlock is the ability for you to essentially clone yourself. If you've looked at some of the latest technology, it's getting less and less distinguishable. If Bradley Cooper, for example, trains a model, if it's him talking or AI talking, what that's going to do is that's going to make the point.01% in Hollywood, the 0.001%. Right. Because all of a sudden Brad Pitt can be in that many more mo in a year. If you know anything about the power of AI, it's at the rate of change and improvement is unlike any other technology we've ever seen before.