Matt BrittonFounder & CEO powering AI-driven consumer insights

The End Of TV As We Know It

Name: The End Of TV As We Know It
Uploaded: 2017-02-17T18:00:11Z
Channel: Matt Britton
Description: Excerpt from a February 2017 YouTube interview titled "The End Of TV As We Know It" (Matt Britton). Speakers debate whether TV and computers will…

17 Feb 2017

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Excerpt from a February 2017 YouTube interview titled "The End Of TV As We Know It" (Matt Britton). Speakers debate whether TV and computers will converge and predict major advertising-budget shifts if that happens. They argue such convergence could occur quickly—possibly within a few years—or in stages, citing iTunes (disruption of CDs) and Netflix/Apple TV (decline of DVDs) as precedents for rapid media-format change.

So if that convergence ever happens, if the TV and the computer ever become one, then the entire way that advertisers look at spending, the massive parts of their budget could shift.
That could just be fascinating. That could that could happen soon. And if not this year, it could happen five years.
It's going to happen.
10 years from now.
It's not five years now.
Is it happening all at once, or would it happen in bits and pieces at first?
Well, I mean, you look at what itunes did to the music industry, you know, itunes was born. And a year or two later, you stop seeing CDs actually happen. You look at what companies like Netflix and Apple TV did to DVDs. Now DVDs are kind of going away. So it really just takes one big invention.