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The Millennial Dichotomy Grow Up Fast, Get Old Slow By Matt Britton Millennial Expert

Name: The Millennial Dichotomy Grow Up Fast, Get Old Slow By Matt Britton Millennial Expert
Uploaded: 2018-10-02T23:38:46Z
Channel: Matt Britton
Description: Matt Britton explains why millennials marry and have kids much later than previous generations: city living, housing costs, and dating apps like Tinder…

2 Oct 2018

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Matt Britton explains why millennials marry and have kids much later than previous generations: city living, housing costs, and dating apps like Tinder. Meanwhile, they're staying young longer, attending Burning Man and similar events well into their 50s, which changes how brands should target millennial parents.

The notion and the institution of marriage is changing dramatically. Right now, people are getting married far later in life. Why? They're staying in cities. It's more expensive. Kids are expensive. There's Tinder, which doesn't help marriage. Right. And for all those reasons, the notion of the American family is actually getting older and older and older. So for brands that target the millennial mom or new families, you're gonna see families getting older. People are living younger far later in life. It's not crazy anymore to see somebody roll up the Burning man in their 50s, because that's just how people live right now, and it's a big change.