Matt BrittonFounder & CEO powering AI-driven consumer insights

The millennial urbanization movement is here to stay

Name: The millennial urbanization movement is here to stay
Uploaded: 2018-09-06T15:40:52Z
Duration: 59 s
Channel: Matt Britton
Description: Short conversational excerpt from a YouTube video (Matt Britton channel, Sept 2018) arguing that millennials prefer urban living over suburban…

6 Sept 2018 · 1 min

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Short conversational excerpt from a YouTube video (Matt Britton channel, Sept 2018) arguing that millennials prefer urban living over suburban homeownership. The speakers claim millennials sacrifice space for convenience, favor city centers where 'the action is', and note this trend is reflected in rising urban real estate prices and companies moving headquarters into cities to attract talent.

They'll have that access over ownership approach when they're into their 30s. Or will they get to the stage where they do want to settle down?
They'll settle down. But settling down for this generation is going to look a lot different than settling down in previous generations.
Yeah, well, how will that change?
Urbanization, number one. So this generation wants to stay in cities. So the version of moving out to the suburbs and buying that two car garage, white picket fence home, that's not what this generation wants.
So they won't even be in the suburbs. They want to be right in the.
Heart of the city. Yes. The notion of the inner city blue collar worker is now being pushed to the suburbs. This generation wants to stay in major cities. Cities, schools are becoming better, they're becoming Safer in a 24 hour news cycle. Where they want to be where the action is. The action is in the cities. And that's being reflected in real estate prices all around the world. The trend is going in that direction, that this generation is sacrificing the space for the convenience. So they'd rather be in the center of everything, even with less space, than actually being out in the suburbs. And big companies actually are now starting to move their headquarters into cities to actually attract the millennial talent they're following suit.