Matt BrittonFounder & CEO powering AI-driven consumer insights

The New Brands

Name: The New Brands
Uploaded: 2018-10-17T21:45:21Z
Channel: Matt Britton
Description: The world's most valuable brands have shifted from consumer goods like Nike and Hershey to tech companies like Google, Microsoft, and Verizon. These…

17 Oct 2018

Watch on YouTube

The world's most valuable brands have shifted from consumer goods like Nike and Hershey to tech companies like Google, Microsoft, and Verizon. These brands win because they're utilities people use constantly, from morning to bedtime, solving problems throughout the day.

Right now. If you look at the top 10 most valuable brands in the world, you don't see Hershey Chocolate or Nike or Tide or Ford or BMW or those tried and true historically great brands. They are nowhere to be found in that list. What is in their place is Verizon and Microsoft and Samsung and obviously Google and Facebook. The reason why is that those brands are utilities to consumers. Consumers, they solve problems for them when they wake up at 6 o' clock in the morning, or when they're putting their kids to bed at night, or when they need to be entertained. And they are utilitarian in nature. And I think those are brands that matter to consumers.