Matt BrittonFounder & CEO powering AI-driven consumer insights

Thought Leadership and Social Media (social media marketing) (digital marketing)

Name: Thought Leadership and Social Media (social media marketing) (digital marketing)
Uploaded: 2018-10-17T03:24:22Z
Channel: Matt Britton
Description: This YouTube video features Matt Britton explaining that modern audiences increasingly learn from individuals on social feeds rather than traditional…

17 Oct 2018

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This YouTube video features Matt Britton explaining that modern audiences increasingly learn from individuals on social feeds rather than traditional media, so brands and creators should aim to be thought leaders who add value rather than constantly sell. He recommends sharing ideas via podcasts, LinkedIn articles, and learnings from product work to build an engaged audience that will care about future product launches (he cites his product "Stoozy" as an example).

I think the reality is that we are learning more and more information right now, not from traditional media, but from other people. We're looking at our phones, we're staring at a newsfeed. More often than not, the information that's being put in front of us is from individuals. So if you actually want to get your message in front of other people and be top of mind, you need to be a thought leader. You need to be one of those people that they're getting information from. And you don't want to always be selling. You want to be adding value, which is what I try to do with social media. I spend a lot of time just trying to come up with ideas that other people can learn from. Like me doing this podcast, for example, by me creating articles on LinkedIn, by me coming up with learnings from my product. I think other people can apply to their product and pushing it out there and doing so. People find value out of following me, following what I have to say. And then when I have a new product, I want to launch, like, Stoozy. I have an audience that cares.