Matt Britton explains how to use Twitter as a learning tool by building curated lists of reporters, industry experts, and relevant figures. You can stay anonymous while following concentrated streams of insight that generate everyday learning and ideas.
Twitter is a great tool to keep in touch with your industry. It doesn't mean that you actually have to tweet. But if you are in real estate, there are people out there undoubtedly that you want to know what they're thinking and what they're feeling. There's reporters out there that work for the real deal. There's people that are creating software in the real estate industry. You want to know what they're thinking and feeling at any given time. And just reading a trade publication won't do it for you. One thing you can do on Twitter is create a list. You can create a list of people in real estate. I'm a Philadelphia Eagles fan. I create a list of all, all the reporters and all the players from the Philadelphia Eagles. And on game day, I just follow that list. But there's no reason why any of you in any industry shouldn't be on Twitter and curating a list of the people that are most meaningful matter to your industry, because you will learn so much that you didn't know before and they'll give you ideas on an everyday basis. You don't even need to put your face next to the profile if you don't want anyone to know you're on social media. But you should be using it as a content consumption vehicle because it'll give you knowledge. And as we all know, knowledge is power.
