Matt BrittonFounder & CEO powering AI-driven consumer insights

We may find that the new masters of creativity in 2030 are those who can creatively problem-solve

Name: We may find that the new masters of creativity in 2030 are those who can creatively problem-solve
Uploaded: 2025-03-12T20:02:13Z
Channel: Matt Britton
Description: Matt Britton argues that by 2030, real creativity won't be making art or writing, but solving problems that AI can't. Gen Alpha will grow up thinking…

12 Mar 2025

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Matt Britton argues that by 2030, real creativity won't be making art or writing, but solving problems that AI can't. Gen Alpha will grow up thinking AI-generated content is normal, forcing humans to find new ways to stand out.

In 2024, an AI won an art competition, a chatbot wrote a bestseller, and Hollywood writers went on strike. The question isn't whether AI can be creative. It's whether humans will remember how to be in a new world where Gen Alpha will grow up with an incredible, powerful set of tools that will put creativity at their fingertips in a way that we've never seen before in the history of humanity. Because it's going to become increasingly hard to know what's real and what is a.