Glam Squad sends beauty stylists to your home, skipping the salon rent. It captures customer data and gives brands like L'Oréal a direct sales channel, squeezing traditional retail while creating new service jobs.
But at the same time, it's generating massive opportunity for the service sector. This is something called Glam Squad, which is exploding. And what Glam Squad is, is a bunch of women want to go out for a nice night, they used to go to the salon, right, to get their makeup and hair done, etc. Glam Squad is actually a service where you hit a button and a teen comes to your apartment and they'll do your hair and actually make up for you. Glam Squad doesn't have to pay Main street real estate prices, right? So they don't have that cost infrastructure of having a physical location. Because as the price of real estate goes up on Main street, salons actually can't afford to be in business anymore. This is a service. They're capturing data from every person you're going into. And if I were a company like l' Oreal that made hair product, I would buy Glam Squad because that's a much better distribution channel to get your products in people's hands than actually being sold at a retail outlet, which less and less people are going into.
