Matt BrittonFounder & CEO powering AI-driven consumer insights

What is the biggest misconception about millennials?

Name: What is the biggest misconception about millennials?
Uploaded: 2018-02-26T03:50:10Z
Channel: Matt Britton
Description: Speaker answers the question by rejecting that millennials have a fundamentally different value system; instead, they argue millennials retain core human…

26 Feb 2018

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Speaker answers the question by rejecting that millennials have a fundamentally different value system; instead, they argue millennials retain core human traits (wanting attention, wanting to communicate) but express them differently—favoring social media (e.g., Instagram posts) over traditional signals like fancy cars. The response frames common labels of apathy as misunderstandings rooted in different modes of expression.

Now, what do you think the biggest misconception is about millennials? I think the biggest misconception is they have a different value system. I think ultimately, millennials are the same as humans always used to be. They want attention, but they don't seek it out with a fancy car. They seek it out with a fancy Instagram post. So I think that's really the biggest. The human traits haven't changed the options in the way they actually express those human traits have changed. I think that's generally the biggest trait. I get that all the time. Oh, they don't care about communicating, you know, they're apathetic. Well, not exactly. They just go about things in a slightly different way.