Matt BrittonFounder & CEO powering AI-driven consumer insights

Why Creators Will Build the Biggest AI Companies

Name: Why Creators Will Build the Biggest AI Companies
Uploaded: 2026-01-14T20:53:38+00:00
Duration: 40 s
Channel: Matt Britton
Description: Matt Britton argues creators will dominate AI companies by leveraging their audiences. Ryan Sirhan's real estate tool succeeded not through innovation…

14 Jan 2026 · 1 min

Watch on YouTube

0:40

Matt Britton argues creators will dominate AI companies by leveraging their audiences. Ryan Sirhan's real estate tool succeeded not through innovation but through his massive following. As manufacturing became commodity, brands like Skims and Beats won through distribution. Creators will do the same with white-label AI products.

Chapters

Creators turning their sights towards AI tech deals. Ryan Sirhan, a huge real estate influencer, launched a tool called Sell it, which is a tool that helps real estate brokers learn how to sell. This tool is at parity with hundreds, if not thousands of other tools, yet his tool is very successful. Why he has distribution and the same way we saw Kim Kardashian launch Skims, the same way we saw George Clooney behind Casamigos, the same way we saw Dr. Dre behind Beats. Once manufacturing became commoditized, the differentiation became distribution. And I think you're going to start to see the same thing with tech, where you're going to see big creators attach their names to white label technology and they're going to create massive valuations because they have the distribution.