Why Gen Z is Taking Over as Household CFOs in 2025! #startup #marketing #investing

C stands for the creator movement. Gen Z First Generation I grew up with the iPhone in a household. Gen Z is becoming the CFO of the household. They aren't kids anymore. They're in their 20s and early 30s and they are the people who are making household buying decisions. And since Gen Z is the first generation to grow up with the iPhone in the household, that is where they are looking for their content. I dropped my daughter off in college last year. One thing I noticed, nobody had a tv. And when I went to college, everybody had a tv. Why? They aren't watching tv, but they're watching lots of video. Where they're watching videos on their phones and when they're watching videos on their phones, it's not from mainstream traditional media sources, but from other people. They are watching content from other people. And that is what a creator is. And what I tell every big brand from Nike to Nintendo to Netflix to Procter and Gamble is. Your planning should start with creators first and mass traditional media last.