Matt BrittonFounder & CEO powering AI-driven consumer insights

Why It Matters: The Museum of Ice Cream

Name: Why It Matters: The Museum of Ice Cream
Uploaded: 2017-12-27T20:30:22Z
Channel: Matt Britton
Description: Matt Britton explains why the Museum of Ice Cream sells out everywhere despite having nothing to do with actual ice cream. It's 10 rooms built for…

27 Dec 2017

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Matt Britton explains why the Museum of Ice Cream sells out everywhere despite having nothing to do with actual ice cream. It's 10 rooms built for Instagram photos, not education, and it works because people want shareable moments, not museum lectures.

Questions this video answers

10 rooms.

New York, Los Angeles (L.A.), and Miami.

We're going to museums like the Museum of Ice Cream in New York, L.A. and Miami not to learn about the pasteurization of ice cream. It's actually not even really a Museum. There's 10 rooms, and each of them allow you to take really amazing selfies. And this sells out in every single market it goes to. This is dipty in a nutshell, right? They are not going to the Museum of Natural History. They are not going to moma. They're going to the Museum of Ice Cream, where you don't learn anything about ice cream.