Matt BrittonFounder & CEO powering AI-driven consumer insights

Why The Millennial Generation Is A Reminder Of The Counterculture Movement Of The 60s

Name: Why The Millennial Generation Is A Reminder Of The Counterculture Movement Of The 60s
Uploaded: 2018-10-10T18:19:31Z
Channel: Matt Britton
Description: The speaker argues that while 1960s–70s youth culture was a fringe counterculture with limited, local reach (protests, Woodstock), contemporary young…

10 Oct 2018

Watch on YouTube

The speaker argues that while 1960s–70s youth culture was a fringe counterculture with limited, local reach (protests, Woodstock), contemporary young people are now the dominant culture. Leveraging social media and technology, youth today wield mass influence across business, politics, media, and commerce—often surpassing traditional media companies in reach.

What I see going on in the world right now is that young people are in control and in the driver's seat of the future of the world. Now some people ask, well, wasn't that always the case? Yes and no. If you think back to the 60s and 70s, youth culture was largely a fringe counterculture. Sure, there were protests and beings and happenings and Woodstock, but their voice and their impact was largely limited to those who were right in front of their face. They didn't have mass reach. They didn't have access to technology. Fast forward to today. Youth culture isn't a counterculture anymore. It's the culture. It's a driving force behind business, behind politics, behind commerce, behind geopolitical landscape. In the past, you only could be heard by the people who were in front of you. So you had to stand on a soapbox and actually get heard. Today, many young people have bigger reaches than Viacom and News Corp. And Yahoo and major media corporations because they've been able to leverage social media to to have a massive reach, which in the past really was only reserved for media companies.