Matt BrittonFounder & CEO powering AI-driven consumer insights

Youth Is Not About an Age, It's About a Mindset

Name: Youth Is Not About an Age, It's About a Mindset
Uploaded: 2019-02-18T17:17:13Z
Channel: Matt Britton
Description: Speaker argues that "youth" is a mindset rather than an age, illustrating with Facebook's college-origin adoption as an example of cross-age adoption of…

18 Feb 2019

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Speaker argues that "youth" is a mindset rather than an age, illustrating with Facebook's college-origin adoption as an example of cross-age adoption of behaviors. The speaker emphasizes that Millennials are the largest global generation and that their spending power is poised to overtake Generation X; therefore, in 5–10 years most buyers will be Millennials. Businesses must understand Millennial values—especially preference for experiences—because these preferences will drive purchasing and B2B buying decisions.

I actually don't believe youth is about an age. I believe it's a mindset. And one thing we've seen through this millennial disruption is that things like Facebook started in the college market and it got adopted by all ages around the world. It doesn't matter how old you are to understand these changes are occurring and allowed to adopt the way that you actually go about business. And Millennials are not going away anytime soon. They are the largest generation via population around the world. Their spending power is about to overtake Generation X. We are not talking about kids. We are talking about your customers. Five to ten years from now, every single one of your customer buyers are going to be Millennials. So understanding how these consumers think, understanding how they value experiences, is going to actually drive their business buying decisions.