Ep80: My Top 5 Takeaways Learning From Multiple 6,7 & 8 Figure Business Owners

What's going on, Team Matt? Here I am back from Mexico. If you can't tell, I'm a little bit sick. Still been sick for just over a week. I've got influenza A, but still doesn't stop me from showing up, delivering value for you guys. So I thought this would be a really good opportunity to go through the takeaways that I had from Vexico. I went to Mexico purely for a business event, for my mentors event. And yeah, just had really good conversations with multiple 6, 7, 8 figure business owners about, you know, what's working for them, what's not working for them, and got really good actionable insights from them. And I think that's the. One of the biggest things when, when you're working with a mentor is you want access to the other clients or the other members in that. Because, yes, you can obviously learn off the, the mentor, but the other people in the community are in the wars with you as well. So a lot of the time they have some insights. They have, they've had challenges, they've had breakthroughs that they could share with you as well. Because nothing ever goes to plan. And, you know, no matter the stuff that I give you, for example on this podcast, like, if you were just to follow the advice I have on the podcast, you would do well. But it doesn't always go to plan. So that's one of the big reasons why I kind of always have a mentor. But one of the things that we've changed recently in our program is more access to other people. So it's more of a collaboration rather than just everything gets thrown onto the, the mentor type of thing. So I'm going to go through the top five takeaways that I had from Mexico. So in no particular order, I've got five things that I think will be, you know, the biggest things that I'm going to take back into my business. So the first one is your audience decides what's valuable. So there was a guest speaker called Caleb. I can't remember his last name, but he, he worked with Gary Vee, Alex Formosi on their content strategy. And the biggest thing that I took away was, you know, you may think something is valuable, but it's up to your audience if it's actually valuable or not. It doesn't matter what you think, you know, may bruise your ego, but, you know, is the audience who decides what's good and what's not. I was on a coaching call this morning with the client or went to with a bunch of my clients and it was like, well, what. What type of reel is shorter? What type of reel is better, a short reel or a longer reel? And I was like, well, it depends how long you can keep people's attention for. But in reality, do both and test which one gets more interaction, more engagement, more views, and that'll determine your answer. Let the audience decide what's good and what's bad. Okay, so I've got a couple of notes here. We often overthink our content. Is this post good enough? Will people like it? The reality is you don't get to decide what's good. The market does. Your job is to consistently show up and publish. Let the audience engage, react, and determine what hits, then double down on what works. So I thought that was very, very insightful. One of the biggest things that I learned while in Mexico, number two, you control the rules of your business. I'll read my little blurb, and then I'll expand. If you're not enjoying how your business runs right now, change it. You're not locked in. Whether it's your calendar, how you coach, or the type of clients you take on, it's your business. If something needs adjusting, it starts with a simple conversation with your clients. They respect you more for being clear and steady expectations. I literally had this conversation with all my clients this morning on our coaching call. That a couple of things that I weren't necessarily happy with, and it wasn't. Wasn't necessarily the direction I wanted to go in. So I just changed it, set an open conversation, and said, look, this is the reason why we're doing it. This is why we're changing it, and this is what it's going to be like moving forward. And, you know, people understood. Understood the reasoning behind it. But at the end of the day, like, you're in control. The good thing about business is you determine how you want it to run, what you want it to look like. You don't have to take on people that you don't like. You don't have to take on people that aren't your style. Okay, it's your business next one. Speed of decision making is a superpower. The most successful entrepreneurs don't get caught up in analysts. How do you say this? Analyst paralysis. They make fast decisions act and course correct if needed. Perfection isn't the goal. Progress is. You'll move 10 times faster by failing forward than by standing still trying to get it right the first time. This is probably the biggest one. Every single person that I met over in Mexico, where they're multiple six Seven, eight, nine figure business owner is they've all failed, They've all failed before and they just, they just run at things head on. You know, the only thing really holding you back is, is yourself. It's just making a decision to get started or it's just making a decision to go all in. You know, how many, how many, how many times have you thought about going, going online, but you're too scared for this conversation with so many people. And I had it myself, I was too scared to go online. Too scared. I tried to have all the perfect scenario lined up. In reality, I could have went online years ago and I probably been in a better position, but I just overthought it. So if you think about it right now, have a bit of reflection right now, what are some of the decisions that you're holding back on? Maybe it's to hire a mentor. Maybe perhaps you're on the fence of working with me. Now's the time, you know, send me that message. You've been waiting all this time. What's the worst that can happen? So make the decision, act fast. If it doesn't go to plan, then you just course correct, go different plan. But every single successful person that I know has, you know, they've got their own story of failure that they've, that they've, that they've had. You know, I've had multiple failed businesses before, but you know, I'm still standing, you know, I'm doing quite well now. So speed is everything. Okay, next one. Onboarding can make or break client success. So my most client issues down the track stem from a poor onboarding experience or poor, poor onboarding process. If someone joins your program and isn't clear on what to do, where to get help, or how to get results, they're already on the path to failure. You need a structured, repeatable onboarding system that builds confidence and momentum from day one. So one of the things that I identified while I was in Mexico is, you know, my onboarding process wasn't super clear. We've, we've actually lost some clients because of this. They didn't understand what was or what we did, how we went about it, and they were confused. They thought they got certain things, but they didn't get certain things. We thought they were crushing it, which they were, but they weren't happy for some reason. So we're redoing our onboarding process right now to make it super clear on what the first steps are, super clear on where to get help, super clear on what results are typical to avoid that happening in the future. You know, a lot of the stuff you just live and learn as you, as you work in, in business, you just unfortunately wait for things to break and then when they break, you fix them. So in fact I actually did a training on onboarding for my clients last week actually. So if you do want a copy of that, let us know. More than happy to share that with you guys. But it's such a true point. Like when you're onboarding PT clients, you need to, you need to get them some wins when they first start because otherwise they're not going to stick around for long term. You need to tell them what it's going to be like, what do they get access to, how do they communicate with you? If they need help, where do they go? Because otherwise they will leave. They will leave. And the last one, what gets measured? Sorry, what gets. Yeah, what gets measured gets managed. If you don't know your numbers, you're running your business blind. Revenue leads, close rate, churn attendance, it all matters. Emotion based decisions are dangerous. Data gives you clarity, confidence and control. Know your numbers so you can make smarter moves. The amount of people that I know that I talk to, who have no idea about their leads, their conversion rate, their retention, you know, their revenue baffles me. Absolutely baffles me. How do you expect to get ahead if you don't know what's actually happening? You're just guessing. You know all these successful people, they all know the basic numbers of their business. How many, how much they need to spend to get a client, how much they need to spend to get a booked appointment, how much they need to spend or how much their client spends with them. On average, how long does it take to get a new client? What's the average attendance on their coaching calls? They need to know these businesses metrics so they can make decisions on how to move the business forward. So they're the, the five things though, that's the main five things that I took away from the trip to Mexico. There were so many things I've got like cards and cards here of little things that I could possibly work on. But the other little thing as well, like when you go away to these type of things is you, you need to narrow down to like one or two things that you need to focus on for like a six week period because otherwise you just, your, your mind is just focusing on too many things. Like I'm pretty blessed now that I've got me and Jason. So Jason works on all the systems side of things automations and that type of jazz. And I work on the delivery, the marketing. And me and Jason both do kind of sales. So, yeah, it's one thing that he's really good at is the numbers, the systems, the operations, whereas I'm pretty good at the sales and marketing. But I like the delivery side of things as well. So, yeah, yeah, that's the five. So recap. So the audience decides what's valuable. You control the rules of the business. Speed of decision making is a superpower. Onboarding can make or break cloud success. And what gets measured gets managed. Hope that was insightful. And I'll see you on next week's episode.