The document is a fillable coaching workbook created by Matt Dart for PT MASTERY. It guides personal trainers and small‑business owners through a six‑week business cycle. The playbook is organized into a series of structured sections that prompt users to reflect on past wins, define present confidence, and set future excitement (The Acceleration Snapshot™). It includes a Hustle Recap™ table for evaluating what worked, what didn’t, and next‑time commitments. A six‑week roadmap and vision block capture desired outcomes across physical, mental, and financial dimensions. A 12‑month “Freedom” calendar breaks the year into six mini‑adventures. Money targets are set via selectable dollar‑icon buttons, and new‑client goals are recorded. Two focus‑formula matrices – one for businesses under $10 K and one for over $10 K – assess performance across ATTRACT, CONVERT, DELIVER, and SCALE dimensions using Red/Yellow/Green status indicators. The PT Mastery Roadmap outlines growth actions for three revenue bands ($5‑10 K, $10‑30 K, $50 K+), linking specific tactics to each of the four pillars. The 6‑Week Impact Filter™ repeats three times, providing a project‑planning canvas that asks for problem, impact, outcome, major work chunks (visualized with Mermaid flowcharts), and next actions. Finally, a “3 Projects” section prompts users to articulate impact, risk, and reward. Throughout, branding elements (logos, icons) reinforce the PT MASTERY identity. The template is designed for users to fill in, track progress, and systematically scale their training business.
Topics
Hustle Recap™: Rapid Post‑Cycle Review
A four‑column table where users log what worked, what didn’t, next‑time actions, and commitments for the upcoming cycle.
Acceleration Snapshot™: Past‑Present‑Future Reflection
Three prompts (wins & why, confidence items, excitement items) plus a 5‑point matrix for desired outcomes of the six‑week cycle.
Six‑Week Roadmap & Vision Planning
Fields to define the start/end dates of the cycle and articulate a detailed vision covering physical, mental, and financial expectations.
Freedom Mini‑Adventure Calendar
A 12‑month layout dividing the year into six two‑month “mini‑adventures” to keep long‑term motivation and milestone tracking.
Money & New‑Client Targets: Tiered Revenue Buttons
Selectable dollar‑icon buttons ranging from $2,500 to $50,000 and fields for weekly new‑client counts, enabling concrete financial goal‑setting.
<$10K Focus Formula™: Status Matrix
A 4‑pillar (ATTRACT, CONVERT, DELIVER, SCALE) matrix with three sub‑items each, rated Red/Yellow/Green to assess current health of a sub‑$10K business.
>$10K Focus Formula™: Advanced Growth Matrix
A similar 4‑pillar matrix with higher‑level items (A6‑S4) for businesses above $10K, using colored squares to indicate status.
PT Mastery Roadmap: Revenue‑Band Action Plans
A three‑column grid mapping specific tactics (marketing, sales, delivery, scaling) to three revenue bands ($5‑10K, $10‑30K, $50K+).