Matthew RosenquistFounder & CISO Advisor, Cybersecurity Insights · CISO, Cybersecurity Strategist, & Industry Advisor

Cybersecurity for Digital Media Industry - Cybersecurity Value

2 Jun 2023 · 1 min

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In this presentation, the speaker argues that cybersecurity units, like any business function, must demonstrate clear relevance and value to the organization. Within the digital media sector, that value is articulated through the protection of critical assets: safeguarding content from exposure or destruction, securing media distribution and communication channels, preserving operational capabilities that enable content creation and release, protecting broader business assets and the ability to serve and onboard customers, and maintaining brand reputation. The speaker frames cybersecurity as an essential enabler of business success, defending the enterprise against both external and internal threats.

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Cybersecurity organizations, like all other business units, must show its relevance and value to the business. In the digital media industry, value is often described in how it protects things like content from exposure or destruction, media distribution and communication capabilities, operational capabilities that support content development and release, as well as business assets, the ability to service customers and onboard them, and brand reputation. Cybersecurity, at the end of the day, is an enabler of business success by protecting it from threats both external and internal.