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In this brief video, speaker Matthew Rosenquist acknowledges International Privacy Day (January 28) and emphasizes the growing importance of privacy in an increasingly digital world. He highlights the collective efforts of privacy professionals worldwide over many years—educating consumers, shaping protective regulations, and creating privacy‑preserving technologies. While noting significant progress in public awareness, rights, and market relevance, he also points out that rapid technological innovation has introduced more complex challenges. The message concludes with a heartfelt thank‑you to privacy professionals for their tireless work and a wish for a happy Privacy Day.

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