Matthew RosenquistFounder & CISO Advisor, Cybersecurity Insights · CISO, Cybersecurity Strategist, & Industry Advisor

Tech Education Series #5: What Sites and Activities Should I Pursue to Build a Personal Brand?

3 Dec 2023 · 2 min

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1:31

In this Tech Education Series episode, the host answers the question of which sites and activities are most effective for networking and building a personal professional brand. The speaker emphasizes actively engaging with professional social platforms—especially LinkedIn for connections and GitHub for code sharing—and recommends a variety of content distribution channels such as YouTube, X (formerly Twitter), Medium, and Substack, ensuring all output remains professional. Additional strategies include creating a personal blog or contributing to well‑known industry blogs, authoring articles for online magazines, publishing research papers, and producing podcasts or videos. The core message is that visibility requires a documented history of work, which helps future employers assess value and competitiveness. The speaker also points listeners to the Cybersecurity Insights YouTube channel for more Q&A content.

Chapters

Welcome to the Tech Education Series, where current students and lifelong learners ask questions to industry professionals in search of meaningful insights. What kinds of sites and activities should I pursue to network and build a personal professional brand? Actively engage with professional social sites where you can showcase your knowledge, work insights, and contributions. LinkedIn is essential for connections, and GitHub is wonderful for posting code. There are lots of other platforms for posting or distributing content like YouTube, X, Medium, and Substack. Make sure it's professional in nature. You can also create your own blog or post on established blogs that are popular within your field. Author articles and submit them to online magazines. Publish research papers. Create podcasts, videos, or simply weigh in on discussions online to showcase your involvement. Nobody will know you unless you show them. Having a richly documented history will give future employers a deeper understanding of your value and competitiveness. Check out all the questions and answers on the Cybersecurity Insights YouTube channel at YouTube/CybersecurityInsights.