Neo Cantomayor says doctors should treat medicine like a luxury hotel, booking patients at the Ritz-Carlton and sending black SUVs for procedures. He argues this 7-star hospitality mindset improves satisfaction and sets practices apart.
What I want you to do is you have to remember that really in today's day and age, you're a little bit in the entertainment business. People want to be wowed. Think about your best 7-star experiences of places that you've gone. Think about the places that where you've gone that you expected a 7-star experience and it didn't quite measure up. So what I want you to do is I want you to look at it like that. What can you do? For some of our clients, what they've done is they actually have a lot of clients that come in from out of town and they put them up at the Marriott or the Ritz-Carlton or the whatever, the higher-end hotel in the marketplace. And they have a black SUV pick them up and bring them over for their procedure and take them back to the hotel. All of these things can be very easily done
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