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Ariana Demer's Journey to Transforming Medical Practice

20 Sept 2023 · 1 min

Watch on YouTube

1:00

In this introductory segment, the speaker (Speaker A) presents Dr. Damir, a fellowship‑trained ACL reconstructive surgeon in Sonora, California, whose practice is 85% Medicare/Medicaid patients. Dr. Damir feels trapped in a relentless cycle of high‑volume surgeries, working excessive hours, and seeks alternatives that improve both patient care and her practice’s financial health. The speaker highlights a systemic gap: the medical field lacks events that teach physicians a step‑by‑step integration of clinical and business processes. Together with Ariana, they have created a new event—leveraging experiences from conferences like IOF and OrthoSono—to provide doctors with concrete tools for better patient outcomes and stronger financial results.

Chapters

Dr. Damir is a client of mine. She started working with me right about 7 months ago, and she's one of a very typical story. She's fellowship trained in ACL reconstructive surgery. She has an independent practice. She's in Sonora, California. 85% of her clients are on Medicare or Medicaid, and she will tell you right off the bat that she is running on a treadmill that she can't get off of, and she needs to find a way out. Doing nothing but surgeries, working obscene amount of hours. And she knows that there's better opportunities out there for her patients. Now, here's the beauty part of this. Ariana, what I've known is missing in this industry is no one is putting together an event where they talk about the step-by-step process of the medicine and the step-by-step process of business. And as Ariana would and I would be at events, IOF and OrthoSono and these other events, we would start talking and we created this event because we want to get doctors the access to the real tools to be able to get the better patient outcomes they want. And get the financial results they want in their practice.