Ask this QUESTION for Perfect Testimonials!

In this video, we're going to talk to you about how to leverage your testimonials. All right, now let's talk about this. So testimonials are, to me, the most powerful tool that you can use to show your prospect that what you're doing and your skill set is phenomenal. And the most important thing is you want to use Other people to tell the story for you. Okay, so I always get asked the question: Well, Matt, how do I ask people to do a testimonial, and what do I ask them? Well, the first thing is you just ask them if they want to do a testimonial. It's really not more complicated than that. But the real thing, the real reason why people don't ask for people to do testimonials is they don't know what the hell to ask. So I'm going to give you the questions to ask. To get killer testimonials that will create a flood of new patients ready and willing and able to buy from you. All right, here we go. Here's the question. The question that you ask your prospect, or your testimonial I should say, the question that you ask them. And by the way, before I go any further, you might wonder, how do you shoot the testimonial? Well, I have in my hand here this phone. It's an iPhone. Some of you use Androids. And what's really cool is they all have video capability. Hey, I'm Matthew Gallogly, and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out, and you'll love medicine again. And all we do is we just record the video using our cell phone. That's all we do. That's how you get started. You don't need to go buy any fancy equipment. Just make sure you have some good lighting and you're close enough to hear what they're saying. So the question that you're going to ask them is, when did you know that something was wrong and you needed to change? When did you know that something was wrong and you needed to make a change? Okay, that question, you always want to start— you think of— I want you to think of your testimonial as you're telling a story. And all great stories are about struggle and victory. Struggle and victory. If you think about every great movie that we've ever watched, it's always about struggle and victory because that's what we want to see, right? We want to see good triumphing over evil. And the evil in this case is the pain or the weight gain or the hot flashes or the lack of sex. Or whatever it is that you're doing. Okay, so that question again is, when did you know that something needed to change, that something needed to be fixed? Okay, you want them talking to the camera about what happened, what triggered it. What was it? They were playing football and they reinjured their knee, or they're playing golf and their elbow blew out when they hit their 4-iron fat on number 8, whatever it was. So leverage these. Don't be afraid to let other people tell the rest of the world in your community about what an amazing doctor you are. It's the highest form of a compliment that you can get, and it's the most powerful way for you to get new patients in your door who are ready, willing, and able to be fixed. And they look at you and say, Doc, I want you to fix my problem. Hey, do you want some more really great insights? Tips and tricks so that you can really leverage your testimonials to massively grow your cash practice and finally tell your insurance companies to go take a hike? Well, tell you what you do. All you do is get this book. It's called The Anatomy of a 7-Figure Medical Practice, and it's the exact blueprint that we use to scale our practices from $0 to $6.5 million in 18 months. Oh, and by the way, it's the same blueprint used by hundreds and hundreds of doctors in the US and Canada to grow their practices as well. Get the book. It's full of great insights and tools to show you how to scale your practice quickly. Just click the link below and you'll be on your way to getting the book for free.