A company's culture and brand messaging are inseparable. Without regular review and reinforcement, cultural values become stale and confusing, like leftovers rotting in a fridge. The original purpose gets lost, undermining both culture and brand.
understanding of controlling the messaging of your brand and the culture of your organization. Everything lives and dies in culture. So in culture is like leftovers in the back of the fridge. If you don't check on them regularly, what happens is they get pushed to the back, and then you open up that Tupperware container and you're not really sure what that used to be. It's this green molding mess now. You're not even sure what the heck it was at one time. That's what happens with value culture and values if you don't check on them regularly.
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