Neo Cantomayor advises doctors on treating patients who distrust the medical establishment. Position yourself as independent from insurance and hospitals, offer alternatives like hormone replacement therapy and orthobiologics, and present yourself as a maverick willing to try non-standard treatments.
When it comes to building rapport, you have to realize that they don't trust you. Let's be frank, they're more and more prevalent today. Each and every single day, it seems like more and more people have all the answers and they don't really need you. Now, this is a much more delicate practice. What you have to do is it's going to take some time to turn them. And what you do is you share insights about medicine that are different than the normal prescription. Remember, the person that's coming to you and they don't trust you, that they're going to Dr. Googling and getting an answer or going to WebMD or getting an answer or posting their lesion on Facebook and asking their friends, what is this? What do I do about it? And then they come to you and they tell you what they want to do. They actually are coming to you because their only reason why they're there is they're begrudgingly there. And they start with the premise that doctors don't know anything. Really, that's exactly what they think. They think— they start with the premise that doctors really don't know anything. And the reason why they don't know anything is because they've spent their entire life in med school, which makes absolutely no sense why they would come to that conclusion. But that's another topic for another day. Okay, so you have to understand they're coming from a place of they don't trust you and they don't trust the establishment. So they are people I always joke like they're the people that think that maybe we didn't really actually land on the moon, or that 9/11 was truly an inside job, or blah blah blah blah blah. Pick the conspiracy theory that you want to pick, right? Because they have a great distrust of leadership, and that's really a byproduct of social media today in the whole world that we live in. So your goal is to show them that you are not part of. the system, that you are actually looking for the best way to treat the patient, not simply being a shill or a mouthpiece for the insurance company and the hospital group. Okay, so this is why offering things like hormone replacement therapy, orthobiologics, fixing menopause with not just giving them Wellbutrin and Lexapro, right? Like doing all of these things and showing them and educating them that you believe that there is a different way. Because Mavericks and Mavericks like to run together. Okay, Iconoclasts and Iconoclasts like to run together. So you have to show them that you're not like the typical doctor, that you're not part of the system and part of the team. Want to learn more? Get this book right here. It's The Anatomy of a Seven-Figure Medical Practice. Click the link below, get your free book, free copy sent to you. It'll be mailed directly to your home. Get it today.
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