A two-step marketing approach for medical practices: first, reach out to existing patients through office visits, email, text, or mail. Second, use email outreach to your full patient list, which generates 15-20 appointment inquiries per 1,000 contacts with about 30% converting to treatment plans.
So the first place that I always want our clients to start with marketing is I want them to start marketing to their existing client base. One, you can email them, you can text them, you can do direct mail, or the easiest thing to do is to talk to them when they're in your office. The second thing you do is you then email to your list, and we have a proprietary way that we email to the list that for every 1,000 names that you have of patients on your database, you'll get somewhere between 15 to 20 appointments of people that are interested in that particular thing, and you should probably convert 30% of those into some kind of treatment plan. plan.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
