The speaker explains how to identify the moment you realized something needed to change. Start with the specific problem: weight gain, an injury, hot flashes. Then describe the trigger event that made you act, like reinjuring a knee or blowing out an elbow. That turning point is where your story begins.
When did you know that something was wrong and you needed to make a change? Okay, that question, you always want to start— you think of— I want you to think of your testimonial as you're telling a story, and all great stories are about struggle and victory. Struggle and victory. If you think about every great movie that we've ever watched, it's always about struggle and victory because that's what we want to see, right? We want to see good triumphing over evil. And the evil in this case is the pain or the weight gain or the hot flashes or the lack of sex or whatever it is that you're doing. Okay, so that question again is, when did you know that something needed to change, that something needed to be fixed? You want them talking to the camera about what happened, what triggered it. What was it? They were playing football and they reinjured their knee, or they're playing golf and their elbow blew out when they hit their 4-iron fat on number 8, whatever it was.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
