A clinician explains how to increase patient acceptance of orthobiologic procedures: present them to everyone, price them between $1,500 and $2,900 rather than $750 because higher cost signals efficacy, and cite the 12,000 studies supporting the treatment.
If you have a system, our system that we teach here at Mavericks, about how to present this to your patient base, you actually create an environment where they have to say yes. Now, how do we do that? Well, first and foremost, you make the offer for orthobiologics to every single patient who comes in the door. Here's the other thing. If you charge only $750 for your orthobiologics procedure, your patient doesn't believe you that it's gonna work. If you charge $1,500 or $2,500 or $2,900, they will actually start to believe that it'll work. And it will work, right? We have 12,000+ studies that show that this stuff works. It's not a question of whether or not there's any efficacy to this. I mean, there's abundance of data.
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