A medical practitioner argues that healthcare providers undercharge and should raise prices instead of chasing volume. Medicine has no economies of scale, so a high-touch, high-price model is the only sustainable path.
Price is scientific. And I know for a fact every single one of you in this room are not charging enough. And you cannot make it up on volume. Medicine is not a volume play. It is a high-touch, high-price play. And the sooner you embrace that and snuggle up next to it and wrap your arms around it, the faster your business is going to grow. You cannot ever low price your way to success in medicine. There's too many time constraints and there's no economies of— there's no economies of scale.
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