Higher prices signal quality to customers. A car priced at $80,000 feels more reliable than one at $20,000, even if specs are similar. Research across thousands of studies backs this, and the presenter's clinics see higher conversion rates when they charge more.
What you charge tells your prospect everything that they need to know about the quality of your services. Now think about this: if you're buying a car, what's the difference between an $80,000 car and a $20,000 car? Well, some of you might say, well, it depends. Well, but the reality is, is that our brain believes that the $80,000 car is going to be more reliable, it's going to be better quality, it's going to last longer—all of those things. So what you charge—if you think, well, my patients, I have to charge lower amounts. My patients aren't gonna pay for anything. Actually, the fact that what our studies show and what the behavioral science studies show, and there's over, there's thousands of these studies and we'll break those down for you in another webinar. And also what we see anecdotally in our clinics is the more you charge, the more likely people are to convert.
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