Matthew Gologli shows medical practices how to use social proof—testimonials, reviews, before-and-after photos, and scientific data—to attract patients. He walks through tactics like filming video testimonials showing mobility changes and creating an in-clinic wall of fame with measured results. The goal is third-party validation that lets prospects see outcomes without the practice bragging.
Want to know how to advertise your medical practice? Let me tell you how you can use testimonials and reviews to flood your practice with patients who are ready, willing, and able to buy. Yep, that's what we're going to do is we're going to talk to you today about one of my other favorite ways to get patients into your practice. So you have to control the narrative, and that's where One of my favorite tools in the world is the use of social proof. Now, what is social proof? Social proof is exactly that. It is one of the most powerful ways to convince people that you are worthy to do business with. And guess what? It's never done in your voice, okay? Because if it's done in your voice, it's bragging, okay? Now, I understand it ain't bragging if it's true, but you're going to come across as a bragger. So what we want to do— hey, I'm Matthew Gologli and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out and you'll love medicine again. Is we want to use other people, other people's outcome to be outcomes, I should say, to help people understand that you're actually very skilled at what you do. And I know you are. Okay? So, here's a couple of key things. I want you to use testimonials and reviews on some— you know, testimonials and reviews. Reviews are your online reviews, things of that nature, or testimonials. Now, testimonials can come in a lot of different ways, but let me just give you some context and background here. So, the first thing is, is a testimonial is proof to the prospect of what you do or what you've done in the past. And then you also have proof of people just like the prospect. But the other thing is you want to highlight your reviews. The other thing you want to do is you want to use statistics. Specifically, you're in the world of like orthobiologics, regenerative. You can use things like DataBiologics to show scientific proof that they're— that this stuff works. Okay, you can use experts. Who will vouch for you, or, and/or celebrities. Okay, but here are some of the more powerful ones. What I want you to do is remember, people are buying a desired outcome. And what I want you to do is why not just show the outcome of your patients and the before and after. So one of my clients, Trev Buccieri, who has the Stay Young Center for Women up in Buffalo, he has a wall. And on this wall, what he does is the The women come in and they do a treatment. The first treatment, he guarantees that they're going to lose, like, I think it's an inch off their waist, okay? And what they do is they take a measurement prior, they take measurements and pictures prior, they do the 7-minute procedure, and then they have the measurements again. And what they do is they have the women hold up a sign and it says, on my first visit, I lost X amount of inches off of my waist. And he has the before and after pictures. Now, in a lot of those cases, he'll get them to sign a release so that he can put that picture up on the wall. So, when people walk into the clinic, You have to walk by a wall of fame of all these women, 30, 40, 50, 60, 70 women, of all these women holding up signs saying, I've lost 1.5 inches. Okay, now that's great when you're in the office, but what about pre-office? Well, let's stay with that same concept, and that same concept is showing the outcome. Now, I don't remember— there's a couple of doctors out there that do this, and I think it's brilliant. And what they do is they're doing orthobiologics treatments, and a lot of times it's for back injuries. And what they do is they videotape the patient trying to walk or move prior to the procedure. They interview them, they talk about what their pain is like, all of this. And then what they do is when the patient comes back in 4 weeks or 6 weeks or whatever, and they have them walk and move again, and they'll see that they have like full range of motion with their shoulder if they had frozen shoulder, or they had to walk with a cane and now they don't walk with a cane. They do these before and after so that they can show the outcome. They're controlling the narrative. You have to use video testimonials from the time that people find out about you online to educate them and show them as many different things. Because if they're left to their own devices, they're going to find all the bad information, right? Hey, what kind of success have you had in getting reviews and testimonials? What I'd love for you to do is post a comment below and we promise to get back to you. But we want to hear what's your success been like in getting reviews and testimonials? Post it below. We'll be happy to respond.
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