Patients buy from clinicians they know, like, and trust. Skeptics armed with Google research need to see you think differently, offering options like hormone replacement therapy or orthobiologics instead of standard treatments. Position yourself as independent from insurers and hospitals, not part of the impersonal system.
If you want to make sure that you're— again, one of our key things that we talk about in Mavericks all the time is people are going to buy from and work with people that they know, like, and trust. When it comes to building rapport, you have to realize that your patient falls into 2 very distinct categories. One is they don't trust you. Those are the people that walk in with the printouts from Dr. Google or WebMD, and they're telling you how they want you to treat them. They don't want your opinion. They want to come in and tell you how their care should be taken care of. The second group of people are the people that are a little bit in awe of you. Now, the first group, let's be frank, they're more and more prevalent today. Each and every single day, it seems like more and more people have all the answers and they don't really need you. But the second group of people, they're actually in a little bit of awe. They're probably slightly intimidated by you. Let's talk about that first group, that first group that is skeptical of you. Now, this is a much more delicate practice. What you have to do is it's gonna take some time to turn them. And what you do is you share insights about medicine that are different than the normal prescription. Remember, the person that's coming to you and they don't trust you, that they're going to Dr. Googling and getting an answer or going to WebMD or getting an answer or posting their lesion on Facebook and asking their friends, what is this? What do I do about it? And then they come to you and they tell you what they want to do. They actually are coming to you because their only reason why they're there is they're begrudgingly there. And they start with the premise that doctors don't know anything. Really? That's exactly what they think. They think they start with the premise that doctors really don't know anything. And the reason why they don't know anything is because they've spent their entire life in med school, which makes absolutely no sense why they would come to that conclusion. But that's another topic for another day. Okay? So you have to understand they're coming from a place of they don't trust you and they don't trust the establishment. So they are people I always joke like they're the people that think that maybe we didn't really actually land on the moon or that 9/11 was truly an inside job or blah blah blah blah blah. Pick the conspiracy theory that you want to pick. Right? Because they have a great distrust of leadership, and that's really a byproduct of social media today and the whole world that we live in. So your goal is to show them that you are not part of the system, that you are actually looking for the best way to treat the patient, not simply being a shill or a mouthpiece for the insurance company and the hospital group. Okay, so this is why offering things like hormone replacement therapy, orthobiologics, fixing menopause with not just giving them Wellbutrin and Lexapro, right? Like doing all of these things and showing them and educating them that you believe that there is a different way because Mavericks and Mavericks like to run together, okay? Iconoclasts and iconoclasts like to run together. So you have to show them that you're not like the typical doctor, that you're not part of the system and part of the team. Wanna learn more? Get this book right here. It's The Anatomy of a 7-Figure Medical Practice and go to chapter 5. That's on page 60, and I dive deep into this topic in chapter 5. Get the book, click the link below, get your free book, free copy sent to you. It'll be mailed directly to your home. Get it today.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
