How to Guide Growth, Development, and Training in a Business

Disclaimer right off the bat: I'm not going to give you any tips or tricks on compliance or give you any legal recommendations. Okay, we're not HR specialists. I'm going to just talk about the real world of how you keep people on track with their growth, their development, and their training. Okay, so let's dive into this today. I'm going to start with a bit of a story. So there is a good friend of mine. who built a company called Sona Med Spas. His name is Byron. And Byron built his locations from 1 to 22 or 23. And we used to meet about every 6 weeks for sushi late in the afternoon, and we would just talk about business. And he really became a mentor of mine, and he taught me a lot about running medical practices. And I asked him one day about staff training and keeping people on track. And he listened to my tale of woe and everything, and he goes, well, let me tell you how we did it. And he goes, it's gonna probably surprise you. And he said, I really hesitated putting this model in place because of the amount of money that was gonna require to do it. But once I did it, it completely transformed my business in a positive way. And we went from 8 locations to 20 in a very short amount of time. And I said, great, you got my attention. What is it? So his locations were North Carolina, South Carolina, Virginia, Arkansas, and Dallas. And his main location was here in Charlotte, North Carolina. What they did is when they hired somebody, even if it was somebody who was doing injections or somebody who was working the front desk, every employee that got hired— Hey, I'm Matthew Gallogly and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out and you'll love medicine again. Came to Charlotte and worked in their training center, which was attached to their— one of their locations, for 4 straight weeks. And what they did was you would fly in on Sundays and you would meet and you would learn a module Monday through Thursday. On Thursday afternoon, there'd be a test. If you didn't pass the test, you had to make a decision. You could come back next week and you could go through that module again, or you could quit. If you quit, they would give you money to quit. And he said it was a huge expense for them to fly people in, put them up in a hotel, buy meals, do all of these things. He said it completely transformed the way our business ran. Now, the funny thing was, is that when he sold the company, the people that bought it over time got rid of that, and they'd had some challenges with consistency across the practices. Now, it's a great example of understanding of controlling the messaging of your brand and the culture of your organization. Everything lives and dies in culture. So, and culture is like leftovers in the back of the fridge. If you don't check on them regularly, what happens is they get pushed to the back and then you open up that Tupperware container and you're not really sure what that used to be. It's this green moldy mess now and you're not even sure what the heck it was at one time. That's what happens with culture and values if you don't check on them regularly. Want to learn more about values, culture, and creating a self-leading organization? Well, then here's what I would recommend you do. Go get our book, The Anatomy of a 7-Figure Medical Practice. It is the book for how to grow and scale your cash practice. It doesn't matter if you're starting from scratch. It doesn't matter if you're inserting it into an existing insurance practice. This book will show you the way. It's exactly how we grew our practices from startup, 3 locations in 18 months. It's the exact same manual that my doctors use today. Get it. You can see the link below. We'll give it to you for free. Just pay $7.95 for shipping and handling. The Anatomy of a 7-Figure Medical Practice. It's yours free. Click the link below.