Matt explains why pricing discussions fail in sales calls. If a prospect asks about price too early, you've already lost control. The key is understanding their intent and managing when price comes up.
Hey everybody, it is Matt and welcome to the Practice Profit System. So on today's episode, we're going to talk about the concept of price. And when I talk about price, what I mean specifically is when do you mention price? How do we handle this? Well, first and foremost, we have to understand what this lead is. If you get people that are asking about price, you've actually lost control of the call. You completely set— switch the whole concept to them and completely flip it around. So there you go.
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