Matt explains why prospects asking about price early means you've lost control of the call. He argues you need to guide the conversation toward value before discussing cost, not the other way around.
Hey everybody, it is Matt and welcome to the Practice Profit System. So on today's episode, we're going to talk about the concept of price. And when I talk about price, what I mean specifically is when do you mention price? How do we handle this? Well, first and foremost, we have to understand what this lead is. If you get people that are asking about price, you've actually lost control of the call. You completely set— switch the whole concept to them and completely flip it around. So there you go.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
