In this video, Matt presents a concise, action‑oriented marketing framework for doctors who want to leave insurance‑based practice and shift to cash‑based care within a year. He stresses a multi‑pronged approach that begins with the practice’s existing patient base, using in‑office conversations, email, text, and direct mail. Matt explains that success hinges on properly structuring the offer and using scripted language to make the new cash‑based model compelling. He shares a proprietary email conversion estimate—approximately 15‑20 appointments per 1,000 contacts, with about 30% of those appointments converting to treatment. Throughout, he positions his free book, “The Anatomy of a 7‑Figure Medical Practice,” as the next step for physicians seeking detailed guidance on escaping insurance and boosting revenue.
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Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. What you want to do is you want to have a strategy when it comes to marketing. So marketing is much more robust than just doing a thing. Now, you're susceptible to the marketing comp— to that call or that marketing pitch simply because it sounds great and it sounds easy. I mean, who doesn't want easy. But I want you to think about your marketing in a multi-pronged approach. Okay? So the first place that I always want our clients to start with marketing is I want them to start marketing to their existing client base. And there's a couple different ways you can do that. One, you can email them, you can text them, you can do direct mail, or the easiest thing to do is to talk to them when they're in your office for existing insurance-based care. Most of my clients, they start with the last one first. We have a process that we take people through and we have some scripts and we show you how to easily introduce the new thing and how to structure your pricing and all of that, because then you want to be able to get the prospect to buy, right? And a lot of times, if you've tried this in the past, you go, well, my patients don't buy. The problem is, is you haven't structured the offer in a way that makes it compelling for them to buy. So the first thing is, is you're going to offer to your existing list and you're going to offer to your patients that are in the room. The second thing you do is you then email to your list. And we have a proprietary way that we email to the list that for every 1,000 names that you have of patients on your database, you'll get somewhere between 15 to 20 appointments of people that are interested in that particular thing. And you should convert out of, you know, you should probably convert 30% of those into some kind of treatment. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free. So get the book right now, click the link below, and let's get you out of insurance and making a lot more money and treating your patients as you wish.
