How To Utilize Your Content Using Social Media?

In this video, I'm going to give you real life stuff that works. So it's not going to be the standard stuff that you hear from every other person out there doing videos telling you how to market and advertise your medical practice. So if you're ready to hear from someone that does it every single day, that does it in his own practices, let's dive in. So I want to give you an analogy. Okay. I'm going to tell you a quick little story. So when I was a kid growing up in 1979, my dad and my mother bought an old farmhouse in South Barrington outside of Chicago. My 2 neighbors were farmers, and as the fall came along, I was falling asleep one night and I heard mice scurrying up and down the inside of the walls. So I went downstairs, talked to my mom, and she said, oh, we have mice, we'll figure out a way to get rid of them tomorrow. So we go to the local Ace Hardware store, we get some traps, And we go, well, gosh, you know, mice like cheese, so we'll put cheese in the trap. So we set the traps. My dad was gone a lot, he had his own business. And so we go and we set these traps and we put cheese in there. And the next day I check, no mice. Next day I check, no mice. So then we asked one of our quote unquote neighbors that lived a mile and a half down the road, and he said, oh no, no, no, mice love peanut butter. He goes, if you want to catch mice, use peanut butter. And he said, the other thing you need to do is put the trap right next to the edge of the wall or inside the cabinet or the shelf in the back of the cabinet. Hey, I'm Matthew Gallogly and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out and you'll love medicine again. So that next morning before I go to school, it's a cold November morning, it's gray outside, and my mom and I put together like 5 traps and we put peanut butter on them and we set them and we push them all the way back right along the back of the cabinet and the shelf. We close it, I sit down, I go to have my Frosted Flakes, and literally within like 3 minutes we hear bam, bam, bam, bam, and we open up the cabinet and there are all 5 of the mousetraps caught with dead mice. In fact, one of them had 2 mice in it. What has this got to do with marketing your practice? You see, your job is to find the peanut butter. Your competitors are trying to catch their client with cheese. I want you to use peanut butter. Now, how do you do that? It's really simple. There's a thing called the internet, and it's a really cool tool. And when you go on the internet, Google will tell you what everybody else is searching for. And what you do in all of your social media All of your content that you create, your emails, your newsletters, all of this, what you do is you use the voice of the customer and you answer their questions. That's all you do. Marketing really isn't that difficult. It's really about answering the question inside your prospect's head. Your competitors are trying to use cheese. I want you to use peanut butter. Your traps will be full. You'll be very happy and your business will be a lot more rich. Okay, so then how do we use this? All right, so let me give you an example of this. And you know what, we're doing this right now with this video. So this video that we're creating for you is exactly that. So what we do is we create this one bit of content and then we use it in all of those ways. And how we use it is we use it on video for social media, and everybody goes, well, which social media should I put it on? And my answer is yes, I don't care about Instagram, TikTok, YouTube, LinkedIn, Facebook. I don't care about any of it. I put it on all of it. Okay, so you're going to use that one video that answers the question inside your prospect's head. The second thing you're going to do is you're going to take that video and you're going to repurpose it into things like a podcast. So then the next thing you do is you can take that and you can use AI, and you can then convert that into emails, you can convert that into newsletters, you can convert that into blogs, you can do all of this pretty simply. Want to catch more customers? Get my book, The Anatomy of a 7-Figure Medical Practice. It's written for practice owners just like you who are sick and tired of the insurance rat race and they want out. And what you can do is you can actually get this book for free. All you have to do is just click the link and follow the information that's here on this video and below, and it'll take you to a site and you can order it and get it shipped to you for free. And this book will give you the pathway. This is the exact same path that I used to grow my practices from startup to $6.5 million a year in 18 months. Get the book now.