In this promotional video, Matt addresses doctors who are struggling with medical marketing, especially on Facebook. He labels typical Facebook ad campaigns as "Eskimo marketing" because they target ice‑cold prospects who have no relationship with the physician. He explains that such cold leads are unlikely to convert, as they are interrupted with generic promises about knee pain, sex, sleep, or hot flashes while they are distracted by TV shows or sports. Matt argues that successful sales require moving prospects through a warming process—from ice‑cold to warm, lukewarm, and finally hot—by building know‑like‑trust. He highlights that marketing to an existing patient list is the easiest and most effective way to grow a practice. To help doctors transition from insurance‑based to cash‑based care, he promotes his free book, "The Anatomy of a 7‑Figure Medical Practice," offering it as a definitive guide for escaping insurance and increasing revenue.
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Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. Now, let's talk a little bit more about why your marketing hasn't worked in the past, and here's why. If you are marketing on Facebook, and I, I use Facebook as an example because I find that most of my clients have done this, but Facebook, the reason why Facebook is so hard to make work is it's what we call Eskimo marketing. It's ice cold. Okay? They have zero relationship with you. They don't know who you are. They don't know anything about you. Basically, you interrupted them with an ad that said that you could make their knee pain go away or get them better sex or help them sleep through the night or get rid of their hot flashes. And so while they're on their phone doing this, watching whatever show they're watching, Breaking Bad or whatever they're watching, or the reruns of The Sopranos for the 48th time, or they're watching a football game. When they're scrolling through while they're half thinking about it, they say they want more information and Facebook autofills that information. And so they're really ice cold. They really aren't all that interested. And so what you have to do in order to make your sales work, your whole process work so that people will buy from you Is you have to move them from ice cold to warm to lukewarm to hot. And so how do you do that? Well, you do this a couple of different ways. Remember, everybody buys from somebody that they know, like, and trust. By the way, it's one of the reasons why marketing to your existing list of clients and patients is the easiest way for you to massively grow your practice. And we'll talk more about that in the future. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free. So get the book right now, click the link below, and let's get you out of insurance and making a lot more money and treating your patients as you wish.
