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The Inaugural Business Of Ortho Biologics (aka The BOB) 2023 Highlights

10 Oct 2023 · 1 min

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1:28

In this panel excerpt from the 2023 Business Of Ortho Biologics (BOB) highlights, the speakers discuss three main points. First, they describe a business structure that clearly separates services covered by insurance from those offered through a cash‑practice model, creating a clean delineation of revenue streams. Second, they mention offering wound‑care treatments using ozone therapy, recalling a past event and emphasizing that skipping procedural steps undermines a solid clinical foundation. Third, they voice frustration with hospital bureaucracy, excessive paperwork, and a perceived lack of respect for patients, highlighting systemic challenges that affect practice and patient care.

This allows for a really clear separation of insurance-based care. Anything that's not covered by insurance then goes through your cash practice model, and then you have a very clear delineation.
Class in that. I've always wanted to do that. Oh yeah, yeah, yeah, we can do that. Wound care with ozone. I think I still got the machine. Let me go get the 3-ring binder from the event I went to 5 years ago. We can do that. Okay, that is a massive mistake. You cannot skip a step. If you skip a step, then you don't have a really good foundation.
And the bureaucracy and the paperwork and the hospital nonsense and the lack of respect for patients—
at some point, I just got very disillusioned with healthcare in general as well.