Matthew Gallogly explains why most medical practice websites fail: they focus on the provider instead of the patient's pain. He built his practices to $6.5 million in 18 months by redesigning every page to speak directly to what patients actually care about solving.
In this video, I'm going to talk to you about proven ways to advertise your medical practice, but I got a little bit of a hint for you. It's not going to be the standard stuff that you hear from every other person out there doing videos telling you how to market and advertise your medical practice. So if you're ready to hear from someone that does it every single day, that does it in his own practices, let's dive in. All right, first thing, let's talk about websites. Now look, you've probably rebuilt your website, I don't know what, 3 times in the last 3 years. You get these audits from people coming in saying, oh, we're gonna fix your site so it's more SEO-friendly and it loads faster and all of that stuff. Well, I'm gonna give you the simplest way to make your website rock. You ready? Make it about the patient. And if you feel like making it about you, make it about the patient. Don't make it about sexy pictures or pictures of people running or anything like that. Make it about the patient. Make everything on your site about the patient. Now think about it like this: where most people get all of their marketing wrong is they want to talk about themselves. And I'm going to tell you right now, your patient doesn't care. All they care about is their issue and their situation. So number one, your website has to be about the patient and the pain they're feeling. I have a picture in my office and it's a picture of Bill Clinton, President Bill Clinton. And it's— you remember that famous line that he says, I feel your pain? That's the picture that I have. Hey, I'm Matthew Gallogly, and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out, and you'll love medicine again. And it's the number one thing that people forget when it comes to marketing and advertising and Any business. I don't care if it's your practice. I don't care if it's a cake shop. I don't care what it is. I feel your pain. They have to feel like that you understand the pain that they're in. Okay, so that's the first thing: how to advertise. Make your website about them. Want to catch more customers? Get my book, The Anatomy of a Seven Figure Medical Practice. It's written for practice owners just like you who are sick and tired. of the insurance rat race and they want out. And what you can do is you can actually get this book for free. All you have to do is just click the link and follow the information that's here on this video and below, and it'll take you to a site and you can order it and get it shipped to you for free. And this book will give you the pathway. This is the exact same path that I used to grow my practices from startup to $6.5 million a year in 18 months. Get the book now.
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