Higher prices signal better quality and skill to customers, according to behavioral research. The speaker argues that asking for more money leads to better outcomes because people equate cost with value. Set your fees accordingly.
Hey, I wanna talk to you about price, about what you charge. I just did a study. There's a whole bunch of behavioral studies out there that talk specifically about price. When you ask for more, the patient believes inherently that it's better. All things being equal, price tells your prospect everything that you need to know, they need to know about your skillset and whether or not you believe you are any good and whether or not they're gonna get the results. And here is The basic understanding that I want you to— I want you to just get: the more you ask for, the more you get. Every single study basically comes down to that basic concept.
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