Neo Cantomayor breaks down why most leads don't convert: they're low quality. He ranks leads by intent level, arguing that high-intent leads, the ones actually ready to buy, take real expertise to find and develop.
a specific reason why those leads don't convert. It's because they suck. Okay? Those are not quality leads. There is a significant difference in the world of marketing when it comes to leads. There are low-intent leads that are medium-intent leads, and there are high-intent leads. And it takes an expert to go out and create high-intent leads. What is a high-intent lead? It is the intent that they have to buy.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
