Matt, a consultant for physicians, outlines a system to move doctors from insurance-based to cash-based practices in 12 months. He uses a temperature-based funnel and repurposes video into podcasts, blogs, and social media as a "force multiplier." Prospects typically consume content for 4-6 months before reaching out, and 50% of warm leads convert to high-priced service buyers.
Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. What you have to do in order to make your sales work, your whole process work so that people will buy from you, is you have to move them from ice cold to warm to lukewarm to hot. And so how do you do that? Well, you do this a couple of different ways. Remember, everybody buys from somebody that they know, like, and trust. By the way, it's one of the reasons why marketing to your existing list of clients and patients is the easiest way for you to massively grow your practice. But let's go back to this cold marketing thing. Somebody is on Facebook or they're on Google and they see you. They have zero relationship with you, and you're basically bringing them into the office and you're asking them, hey, let's get married. It's not going to work, right? These are very intimate transactions. Meaning you're dealing with somebody's body parts, right? You're dealing with their internal organs. You're dealing with their hormone levels, right? And you're offering something that they may not be that familiar with. And it's outside of the insurance world. And the reason why they just, they'll do it in insurance is because, well, gosh, you know, it's paid for. So you have to make your case a little bit better. So what we do is I want you to warm up that lead and you do a lot of video marketing. So video marketing, things like video marketing, a video that's then repurposed into a podcast, that's repurposed into a blog post, that's Put everywhere, maybe a press release. Basically what you're watching right now, we use this 4, 5, 6 different ways and we put it on every single social channel out there. I always get asked, well, are my clients really on TikTok? I don't know, but if you get one, isn't it worth it? So we wanna put 'em on every single media that you possibly can because you never know where that's gonna come. So now remember this concept of force multiplier? Now they see me on Facebook or they see me on LinkedIn, they see me on Instagram, they see me on TikTok, they see me on whatever Twitter X is now called, right? They see us on YouTube, they listen to podcasts, I will tell you one of the best things that we've done just marketing our businesses is a podcast. You think to yourself, well, what kind of podcast can I have about menopause? A lot. There's a lot of topics. There's a lot of topics about regenerative. So my point is, is that you may think that there's not much to talk about, but your client does. So what happens is they get to hear you, they get to listen to you. I mean, think about you. You're watching my videos, and here's what we know is that you all listen and watch our stuff for like 4 to 6 months before you actually reach out to us. And think about it, if that's the way that you're buying, And you're going about making your decision. What makes you think that your patient is any different? So we're moving you from cold to lukewarm to warm and then eventually hot. This is why our clients convert 50% of their patients sitting in front of them into high-priced products and services because the video, the podcast, the social media has done all the heavy lifting so that when you walk into the room, they feel like they're meeting a rock star. They feel like they're meeting the Beatles. And so then it's a lot easier. They already know you. They know something about you. They already like you and they trust you because they're in front of you in the room. So you have to use these tools. It's what we call in stage 2 of our stairway system, it's called educate and excite. And the more you can educate that person and the person who educates their prospect wins the game. You don't want them, well, you know, Bob down the street's already doing this stuff. I'll just let them watch their videos. No, because whoever teaches them becomes their Yoda, okay? And they will follow you to the ends of the earth. So you have to have this concept when we talk about marketing, right? This is why your other marketing most likely hasn't worked in the past, is it's not a holistic approach. There's not a full strategy. We aren't looking at the entire customer journey of making this decision. My patients, my best ones, are the ones that have followed us for a little bit of time, and then they decide to work with us, and then they do the exact same thing in their business, and they follow the process, and they do it on a consistent And before you know it, within 6 months or 9 months, they have more leads flowing in than they know what to do with. And it just keeps going and going and going. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free. So get the book right now, click the link below, and let's get you out of insurance and making a lot more money and treating your patients as you wish.
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