Paid ads on Google and Facebook generate cold leads with no prior relationship to your business. Facebook leads are the lowest quality, while Google leads are somewhat better, but both come in completely unfamiliar with what you do.
we have to understand what this lead is. The reality is that a lead that comes in from paid advertising such as Google and Facebook— now Facebook is the lowest life form of a lead. Google is better, but it's still not great, okay? But you have to realize they have zero relationship with you. They don't know who you are. They don't know anything about you. They don't know anything about your practice. They don't know— really, they don't have any relationship with you.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
